What began as a personal discovery of incredibly comfortable, natural rubber flip-flops in Thailand has evolved into a mission-driven brand that’s redefining the guest experience across the hospitality industry. Feelgoodz was born out of a desire to share not just a product—but a story rooted in sustainability, artisan craftsmanship, and mindful living.
In this blog post, we sit down with the founder of Feelgoodz to explore the inspiration behind the brand, the exciting new chapter into spas and resorts, and how values like quality, sustainability, and guest delight are guiding every step of the journey. Whether it’s boutique flip-flops or eco-conscious in-room slippers, Feelgoodz is poised to make every step a feel-good one—for guests, properties, and the planet.
What inspired you to start Feelgoodz?
After experiencing the comfort of the natural rubber flip-flops - made in Thailand - I was determined to bring that product to the USA market.
Why do you think spas and resorts are the right next step for Feelgoodz, and what excites you most about this expansion?
When you think about it, guests typically wear footwear throughout their experience in a Hotel, Resort, or Spa setting. Whether it’s spa slippers, in-room slippers, boutique flip-flops, and more - I think the Hospitality industry is eager for a brand that brings all of that together in a comprehensive, meaningful way.
How do your core values of sustainable, high quality materials and artisan partnerships influence your approach to the hospitality space?
When we first looked at what’s on the market currently, and what impact it has for the Property, the Guest, and the Environment, we saw the need for sustainable alternatives. Our core values align with those needs perfectly.
How do you see Feelgoodz enhancing the guest experience in luxury and wellness-driven environments?
We see Feelgoodz delighting guests with quality, property-branded take-home footwear, anchored by a story and sustainability mission.
Looking ahead, how do you see Feelgoodz continuing to evolve in the hospitality world over the next few years?
We have created a suite of products that were developed by talking to our customers and listening to their needs. If we continue to do that, and stay true to our values, we will become the global go-to solution for the industry’s footwear needs.
When you’re not working, what brings you joy and makes you feel grounded?
My family, friends, exercise (pickleball!) and watching sports (Go Saints!).
You’ve traveled the world - where’s your favorite place to go?
Thailand - without question.